adidas Sports Bras
We worked together with adidas and two other agencies to create SNS and store-use video and photo content for their new line of sports bras, carefully created to fit all body types.
We worked with amazing Tokyo-based localizers to give the new concept line character, and most of all, authenticity.
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![0W1A4198.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/f12bb659-a3a2-4574-ba79-b5cecfba49f9/0W1A4198.jpg)
![0W1A4321.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/643db62c-8fa0-4057-b52b-d77d4b446dac/0W1A4321.jpg)
![0W1A4506.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/2d82ab44-6d46-4c60-b4bf-2408f35e68df/0W1A4506.jpg)
![0W1A4652.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/efab913d-d2ab-4ccb-ab5b-0f1a688aec71/0W1A4652.jpg)
![0W1A4827.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/a6668868-57a8-4a88-bfd3-af79b3614ffa/0W1A4827.jpg)
![0W1A4817.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/fc796927-260a-4039-8746-2d2d008ba194/0W1A4817.jpg)
![0W1A4945.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/3f45fb97-b348-4b91-a39c-a4c9c16ef0ff/0W1A4945.jpg)
![0W1A5103.jpg](https://images.squarespace-cdn.com/content/v1/616d26ea772a600d38100c6a/60fe118a-e382-4b82-8f48-0b0ec1c95d9d/0W1A5103.jpg)
#SupportIsEverything
Cast:
Anna Furukawa
Koppi Mizrahi
Rieko Ito
Tomomi Yuda
Credits:
Director: Lilou Augier (Panic Ball)
DP: Asumi Sako (Panic Ball)
1st AC: Anthony Rilocapro (Panic Ball)
Photography: Houmi Sakata
Assistant: Hikaru Nagumo
HMU: Phoebe Lin
Production Assistant: Mariko Tateno (Panic Ball)
Gaffer: Tsuguhira TKD
Best Boy: Taizo Miyahara
Editor: Alejandra Iacona
Producer: Brian Rentz (hyphen)
Producer: Tim Lambourne (Studio Studio)